Link to Toura Web site

Here’s a company working on and offering a system that’s likely to appeal to museums large and small. Toura’s mission is “to be the leading technology platform for the efficient and cost-effective creation and launch of smartphone-based mobile guides for the travel and tourism industry and its customers around the world.”

This video offers a quick look. Interesting business model from a museum perspective — Toura makes its money from consumer sales, as little as 99¢ at a time.

The Hirshhorn and Walker Art Center are using a Toura iPhone app for their Yves Klein exhibition.


~ by jockuly on June 17, 2010.

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